Your guide to interview preparation: employer research

Have you done enough preparation ahead of your interview? Employers can spot a mile off if you haven’t put the time and effort into finding out more about the organisation. We’ve collated our experts’ advice to help you conduct effective research on the company for your interview

Highlights from our guide to employer research

Before interviewing for a new role, preparation is key. Employer research should play a central role when you prepare for an interview. 

We recommend dedicating as much time as possible to learning the background of your chosen company. The company’s website is an obvious starting point and can help you find the following:

• Company values, culture and atmosphere - to understand the role you are applying for.
• Social media pages - to find topical interview talking points.
• Past projects or case studies - to gain a perspective on how others view the business.
• Publications, press releases and marketing - to understand how the organisation represents themselves.

The more information you have, the more you can engage with your interviewer. 

In this guide, we’ll explain what information to look for and how to translate those insights into impressive discussion points. Employers are always impressed when candidates ask about previous projects or discuss the history of the organisation.

Prepare for your interview with help from our recruitment experts. Download our guide to employer research today.

How to access our guide to employer research

Complete the short form on this page to access your free PDF guide. You’ll gain instant access when you submit a few details about your field. 

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Why you need this guide 

If you’ve been successful in your application and your interview is approaching, you should be very excited. But it’s also time to make sure that you’re prepared. 

An interview may only last an hour, but you should prepare for much longer. 

We recommend that you dedicate as much time as possible to finding out everything you can about your potential employer and their organisation. We also understand that the wealth of information available can feel a little overwhelming.

This step-by-step guide will help you to identify what to look for when conducting employee research. We’ll talk you through what you need to know before an interview, why, and where to find it. Download our free guide today.

Our expertise in employer research

With a network of over 10,000 recruitment consultants, we’re experts in advising job candidates. We’ve helped countless people to present their very best self to potential employers.

As recruiters, we’ll develop a rapport with your potential employers, to give you behind-the-scenes information. Beyond the overarching advice in our guide, we can give insights into the atmosphere of the office, the people you’ll be meeting, and what you should wear. 

Our team can also help you prepare for interviews, even to the point of conducting mock interviews. We’ve mined our experience and expertise to create this comprehensive PDF, that’s available to download for free.

Remember that employers will be doing their own research on you, too. Why not also take a look at our guide to building your own personal brand?